How to Generate Leads from your Facebook Business Page

How to Generate Leads from your Facebook Business Page
1) Make your Facebook Posts link directly to a lead-generating landing page.
This could be a form that should be filled out, or a compelling blog post which may drive an activity from your audience. Send people directly to these landing pages by posting the link and guaranteeing that Facebook pulls a captivating feature image from your site. In order to ensure the image  you need pulls through, ensure that it is the first/main image on that landing page. Make it clear in your post duplicate as to where you will be sending your reader, so they don't feel like they have fallen victim to “click bait.” The topic and title ought to be interesting to attract your audience. If you are going to use a blog post, I suggest including your  call to action as a link within your first paragraph of your post. Including it sooner than later in your post has been proven by Hubspot to drive more leads.
2) Use video on Facebook to generate leads.
The organic reach on Facebook has dropped by 52% since 2017, and dependent on trends is likely going to continue to drop. However, video seems to be the answer to your Facebook woes as the Facebook algorithm favors video content. It has proven to have 135% more prominent organic reach than photograph posts. It is perfect to verbally include your suggestion to take action in your call to action in your video, as well as in the text of your Facebook post.
3) Pin posts to the top of your Page that will drive leads.
By doing this it enables you to feature the post, as it shows up at the top of your Facebook Page regardless of how old the post is. You can  identify a pinned post by a little pin in the upper right corner of the post. You can pin a post to the top of your Facebook Page by clicking the three dots on the top right-hand corner of your post and selecting “Pin to Top of Page.”
4) Add a call-to-action button to your Facebook Page.
This button is simple yet powerful, and it can help drive more traffic to your site from your Facebook Page. You can choose from a variety of alternatives, for example, "Book Serves," "Contact Us" and "Download App." Some advertisers choose to keep the call to action the same whilst others change it up every few months or so. This will depend upon your promoting methodology and whether you have many lead generating avenues
5) Create hype through extreme specials or a competition.
People react well to publicity, especially if it includes winning something. This makes interest for your audience and encourages them to engage with your business, thus growing your reach and accordingly your leads.
6) Create lead-generating adverts on Facebook.
Facebook has now included a form which you can add to your paid Facebook post, enabling your audience to fill a form on Facebook instead of having them click through to your site. This makes it progressively advantageous for your audience and therefore will enhance the engagement on your paid post.
It is particularly valuable for mobile users who don't wish to click through to another site. What makes the form even more useful is that Facebook auto-fills the forms for users (for example, name and email address) in this way expecting them to only press "submit" ought to those be the main inquiries you ask. You can even customize the inquiries dependent on the information you require through your lead generation.
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